Elon Musk’s ‘X’ Takes Over as Twitter Rebrands

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Twitter undergoes a major rebranding under Elon Musk’s ownership, transforming its iconic bird logo into an “X” to symbolize uniqueness and imperfections.

Since Elon Musk took over as owner, Twitter has officially rebranded as “X,” replacing its iconic bird logo with the new emblem. Musk explained that the “X” represents the imperfections that make each individual unique.

On Sunday, Musk shared a video featuring a flickering “X,” hinting at the impending change. During a Twitter Spaces audio chat, he confirmed the logo transformation, stating, “We’re cutting the Twitter logo off the building with blow torches.”

Video: Sawyer Merritt

Early Monday, Musk tweeted an image of the “X” branding displayed across Twitter’s headquarters.

Expressing his vision for the rebrand, Musk tweeted, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” The move signifies a significant shift for the popular social media platform under Musk’s leadership.

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