- KTN News, Kenya’s first 24-hour news channel, has closed and merged with KTN Home.
- The decision is part of Standard Group’s strategy to streamline operations and reduce costs.
Kenya’s media industry, KTN News, the country’s first 24-hour news channel, has officially closed down and merged with KTN Home. This decision, part of a broader restructuring by the Standard Group, aims to streamline operations and cut costs in a challenging media landscape
The merger also includes the closure of KTN Farmers TV. Financial struggles, such as not receiving government advertisements for the past two years and intense competition from independent content creators and social media platforms, have driven this move. Consequently, over 100 employees have been laid off.
This shift will impact viewership in several ways such as Consolidation of Content. Viewers who relied on KTN News for continuous news coverage will now need to tune into KTN Home for updates, potentially leading to a more diverse audience but a diluted focus on news. Loss of Dedicated News Channel. Some viewers might miss the dedicated 24-hour news experience, possibly leading them to other news channels or online platforms. and news, boosting overall viewership.
This move will definitely cripple the overall channel’s diversity if no strategies are put in place